How to Network at Events (Even When They’re Not “Networking” Events)
Your guide to making meaningful creative connections without the awkwardness
Whether you’re a student just stepping into the creative industries, an early-career artist, designer, writer, performer or filmmaker, or an experienced creative, you’ve probably heard that networking is important. But it can feel intimidating, awkward, and a bit forced, especially if you’re not at an event specifically labelled as a networking event.
The good news is that networking doesn’t have to mean handing out business cards or making awkward small talk. In fact, some of the best networking happens in casual, low-pressure moments after a talk, in a workshop, during a Q&A or even in the queue for coffee. These are opportunities to meet people, learn from them, and start building relationships that can support your creative journey.
This guide will help you confidently introduce yourself, start conversations, ask meaningful questions, get contact details and make connections that actually last.
Start With a Simple, Friendly Introduction
You don’t need a rehearsed pitch to network well. What matters more is being clear, approachable and honest when you introduce yourself. Keep it short and open-ended to invite the other person into the conversation.
For example, you could say:
“Hi, I’m Jack. I’m a photography student really into visual storytelling and documentary work. What about you?”
or
“Hey, I’m Sophie. I’m just starting out as a graphic designer. Are you working on anything exciting right now?”
You’re not there to sell yourself. Just be yourself, and be curious about the other person.
Not sure how to introduce yourself? Learn how to craft your elevator pitch
How to Start Conversations (Without Feeling Weird)
If you’re not sure how to approach someone at an event, use the setting as a natural conversation starter. Events give you a built-in reason to talk to people, whether it’s responding to what just happened or commenting on the space itself.
Here are a few reliable ways to get a conversation going:
- “What did you think of that talk?”
- “Have you been to one of these events before?”
- “What’s brought you to this event?”
- “I’m pretty new to this scene, any advice for someone starting out?”
- “I really liked your question during the Q&A. What’s your background?”
It can feel easier to start by chatting with someone who is standing alone. Chances are, they’re hoping someone starts a conversation with them too.
How to Get Into a Conversation (Whether One-on-One or in a Group)
One of the trickiest parts of networking is figuring out how to actually begin talking to someone, especially if you’re at a busy event and everyone seems to already know each other. But there are ways to ease into conversations without interrupting or feeling like you’re intruding.
If you want to start a one-on-one chat, such as in the coffee queue or during a break, this is actually one of the easiest and most natural times to connect. You’re already side by side, and there’s a shared experience to comment on. Try saying something like:
- “Hi, I’m [Name]. Are you enjoying the event so far?”
- “I just came from the last talk. Did you catch it?”
- “Hi, I’m [Name] from [organisation]/and I’m a [artist/musician, etc]”
Most people will welcome a bit of conversation, and if it flows, great. If not, it’s fine to move on with a polite smile.
If you’re looking to join a group conversation, it’s all about reading the room and approaching with friendliness. First, check the group’s body language. If they’re in a closed circle and seem deep in discussion, it might not be the best time. But if they’re loosely spaced, laughing or looking around the room, that’s usually an open invitation. Stand nearby, smile, and make eye contact with someone in the group. Often, people will instinctively open the space to include you. When there’s a natural pause, you can say something like:
“Mind if I join you?”
or
“Hi, I’m [Name]. I heard something about [topic]; I’m really interested in that too.”
or
“Just jumping in, what are we talking about?”
If one person in the group looks a little quieter or newer, try standing closer to them. They’re often the most likely to help include you.
Make sure your body language is open too; keep your head up, your arms wide, and look up (put your phone away). Closed-off body language makes it look as if you aren’t open to being approached, making it harder to find yourself in conversation.
Who to Approach (Hint: It’s Not Just the Headliners)
It can be tempting to focus only on meeting the big names at an event, such as the keynote speakers, panelists or organisers. But don’t underestimate the value of your peers. The people sitting next to you in the audience could become future collaborators, mentors or friends. In fact, one of the best times to start a conversation is with the person you’re sat next to, and often you can end up spending time with them throughout the day and begin a deep conversation.
That said, if there’s someone you really admire, there’s nothing wrong with introducing yourself briefly and respectfully. A quick comment like:
“Thanks for your talk. I’m just starting out, and your story really resonated with me. I’d love to follow your work. Would it be alright if I connect with you on LinkedIn or Instagram?”
is a professional and memorable way to make contact.
What to Ask (And What to Avoid)
Once the conversation is going, avoid overthinking it. Just be curious and interested. Some good open-ended questions include:
- “How did you get started in your field?”
- “What’s something you wish you knew earlier in your career?”
- “What kind of projects are you working on at the moment?”
- “Are there any events or communities you’d recommend?”
Ask follow-up questions and make notes of specific resources, companies, etc that are recommended to you. Try not to come across as transactional or self-serving. Avoid asking for jobs, introductions or favours on the spot. Focus instead on building a relationship, not extracting something.
How to Keep the Connection Going
After a good conversation, don’t let the connection fade. Before you part ways, ask if they’d be open to staying in touch. That could be through LinkedIn, Instagram, email or another platform.
Once you’re connected, send a short message the next day. Thank them for the conversation, remind them who you are, and, if relevant, share something you talked about. If it feels appropriate, check in a few weeks later with a small update or quick hello.
A thoughtful follow-up stands out more than a business card ever could.
Bonus Tips
- Be yourself. You don’t need to perform or pretend to be more experienced than you are.
- Try going solo. You’re more likely to meet new people if you’re not glued to friends.
- Keep a notebook or use your phone to jot down names, ideas and tips.
- Consider volunteering. Helping at events often gives you natural reasons to connect with people.
Networking if You’re Neurodivergent or Naturally Introverted
If you’re neurodivergent or naturally introverted, networking can bring unique challenges, whether it’s sensory overload, social fatigue, challenges in approaching new people, or simply needing more time to process interactions. It’s important to remind yourself that networking doesn’t have to look one specific way.
Start small and give yourself permission to go at your own pace. You don’t have to speak to everyone or stay for the whole event. If you only talk to one person and that’s all you have capacity for, that is completely valid and valuable. One authentic conversation is often more powerful than several rushed ones.
It’s okay to take breaks, find quiet corners or step outside when you need to recharge. If a venue is loud and overstimulating, don’t be afraid to ask the person you’re talking to to speak louder or move the conversation to a different venue (a foyer space, quiet corner, or outdoor area). You can also follow up online after the event. Even if you didn’t talk to someone in person, a thoughtful message on LinkedIn or Instagram can open the door to connection.
Don’t feel guilty for not doing more. Everyone has different social energy levels and needs. You’re allowed to protect yours. Being thoughtful, observant and intentional in how you connect is just as valuable as being outgoing or visible. Networking isn’t about volume, it’s about finding your people in a way that works for you.
Final Thoughts
The creative industries thrive on connection. Talent matters, but people matter more. The best opportunities often come through conversation, collaboration and community. So don’t wait for the perfect networking event; treat every workshop, panel or forum as a chance to connect.
You don’t need to be the loudest voice in the room. Just be open, kind and curious. That’s more than enough.
Looking to find out more? Check out this guide from Creative Lives In Progress with some more ideas, a guide on How To Take The Cringe out of Networking or How to Network Virtually from Creative Access, or explore Leil Lowndes’ book How To Talk To Anyone for more advice on starting conversations and building connection.